Not every recommendation is for keywords to add. In our upcoming section we highlight unprofitable keywords that cost you clicks without much return.
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Should a rug seller be coughing up hundreds of dollars for advertising on "Ohio State Football tickets?" We didn't think so, either.  But the connection isn't too far off.  They bid on Ohio State football thanks to licensed rugs they sell for Buckeye fans.  It's an easy mistake to make, but unfortunately it's incredibly costly, too.

See how the negative match addition to the Google Ads Advisor report keeps tabs on any matches that could be draining your budget with little or no return.