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Domain Strength: definition
Domain Strength: definition
Sidra Condron avatar
Written by Sidra Condron
Updated over a week ago

A strong domain (closer to 100) consistently ranks for top searches. It pulls in high amounts of quality traffic, and it carries high authority across many competitive keywords.
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We rate domains to show how strong they are in a niche so that you can gauge how important a link from that site would be or how difficult it might be to compete with it.


Google does not reward site's because of their domain strength score. It is not a metric that needs to be raised for the sake of having a higher score. The score is a reflection of how well the domain performs in SEO-related qualities. The metric exists to help competitors know what kind of domains are ranking for a search so they know how hard it will be to compete.

Domains see an increase in strength when they:

  • Create high-quality content: Publishing valuable and informative content is crucial for attracting links from other websites.

  • Build links from reputable websites: Acquiring backlinks from reputable websites can significantly strengthen your domain authority.

  • Optimize for search engines: Enhancing your website's visibility on search engine result pages is essential for improving domain strength.

  • Promote through social media and other channels: Amplifying your website's reach through social media platforms and other channels can attract visitors and potentially earn valuable backlinks.

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