We calculated the value a domain gets for its ranking on this keyword, and we rolled up that value for the full month. (When we do this on every keyword a domain ranks for, we roll that into stats you can find on the domains’s overview page, SEO overview page, and competitor lists.)...
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​Click value is specific to an organic keyword and how the domain ranks on it. For example, ranking #11 means fewer clicks than ranking on #2. With that drop in rank, we decrease the amount of traffic a domain could expect to get from that keyword. That also means that the overall monthly value decreases. That tells you how much ranking organically on a certain keyword means–in dollars–to a specific domain. It provides a true reflection of SEO efforts, keyword by keyword.
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