This measures the numbers of results in the SERP where the exact keyword is in the page’s title or in the URL . This is one of the best on-page indicators of a strong ranking. In the grid you can skim the titles for keywords (in bold) and understand how on-page optimization plays a role in ranking on this keyword....
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If the searched term uses more than one word (like “food delivery”) we will count either word in the URL but both (or all) must be in the title to be counted.
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