Your keyword research should lead you to strong ideas. Keywords that branch off from where you started--because that’s the nature of search itself. Our Related Keywords tool was updated to load you with strong ideas for new content and ads that convert. 

Here are the features of that tool that help get you there.

Start by entering a keyword into the search bar. The Keyword Overview page will start with a preview of keyword-focused feature that SpyFu offers. You can click through any of those “view more” links, or you can switch to the “Related Keywords” tab. 

You can work with a variety of results:

Similar Keywords

This section delivers on the core promise of keyword generators: enter a keyword and get even more valuable, related terms. The bonus is that you can filter that list down to targeted terms that match the needs of your market by setting ranges in these categories:

  • Search Volume
  • Keyword Diff
  • Word Count
  • Include/Exclude certain keywords

We start with results that closely follow modified broad match terms. We’re building off similar ideas with high-relevance, not just to match the words but to match the intent.

This helps you branch out into topic clusters and more ideas to fill your keyword groups. It’s the default kind of results you get when you run a related keyword search. There are other options that can help you get even more keyword ideas.


These questions can help inspire new content to answer what people are asking about this topic. It also helps you flesh out your initial outline so that your content covers the right bases.

This section mimics the “people also ask” section on Google, but it also includes question-quality variations on the keyword you entered. 

Example: keyword is ”first time homebuyer”

Questions include:

  • How to buy a house with no money down as first time home buyer
  • Which of these loan options is best for a first time home buyer
  • How to qualify as a first time home buyer

These questions can help you beef up your existing content, too. Look at the keywords that you rank for--maybe a page 2 position or one lower on page one. Check out some questions related to those keywords and ask yourself “does my content answer this?” “Can I improve my content by answering a couple of these questions authoritatively and competently?

If so, this will give you some direction on how to refresh your content to improve your ranking.

Also Ranks For

This list includes keywords that the top ranking domains for your target keyword also rank for. 

Put another way, if you search “eye fatigue” we will look at the top ranking domains and then find related keywords that those domains also rank for. This should give you a good meshwork of related keywords and content.

Example: keyword is “eye fatigue”

Also ranks for:

  • Astigmatism
  • Glaucoma
  • Pink eye
  • Eye twitching

Also Buys Ads For

Similar to the “also ranks for” category, this list includes keywords that the top advertisers on your target keyword also buy. 

Keeping the same keyword, see how top advertisers bring up an entire different kind of keyword list.

Example: keyword is “eye fatigue”

Also buys ads for:

  • Digital eye strain
  • Eye fatigue computer
  • Reducing eye strain

These are problem and solution based terms vs. terms that are potentially information-only searches. That leads us to our next drop down option, transactional keywords.

Transactional Keywords

If you’re optimizing for conversions, choose “transactional keywords” from the dropdown. You can single out transactional keywords to build your ads around and CTA copy.

Example: keyword is "online allergy test"

Transactional keywords include:

  • allergy test online reviews
  • order allergy test online
  • shellfish food allergy test online free
  • best online allergy test for dogs

More Options

From here, we strongly suggest two more articles to support the Related Keywords Tool. 

Use Filters to Fine Tune Your Keyword Results
Look at the ways you can filter your results for more relevant and useful keywords. 

Choose Your Best Keyword Stats
Select which keyword metrics show up in your results. It keeps you focused on the most important information to your work.

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