Using the Competitors tab will help you keep a wide reach of competitors on your radar. The tool helps you do more than find your closest competitors. It compares your performance to theirs in metrics like number of keywords, number of clicks from those keywords and a reflection of how much value they get from those keywords.

By measuring your competitors now and looking back at their performance over time, you can see which ones are amping up their SEO efforts or their Google Ads.

Watch this video for a quick tour of the tool and its elements so you can get the most from the Competitors feature on SpyFu.