Our Basic Plan is a solid go-to for people who want access to the core SpyFu tools and freedom to run as many searches as possible.
Our Pro + AI Plan adds more functionality (and more value for the price) by bundling with RivalFlow AI for SEO improvement and AI visibility.
Our Team/Agency Plan serves the needs of agencies and enterprise clients by offering more seats for team access.
What's the Historical Data that is available with the Pro + AI Plan and the Team/Agency Plan?
The historical data we have shows a domain's spending over time, the number of keywords it has bought, and the number of keywords it has ranked for over time. If the domain has been advertising, we can even see past ads that they ran--in some cases going back to when the company first started. Groupon.com is a great example of this.
Without that historical view in the Basic plan, users see current snapshots of those same things: the number of keywords they currently advertise on, the ones they currently rank for, and the current ads we're seeing.
How many searches can I do?
With any of our paid plans, you get "all you can eat" access to searches. We won't cap how many times you search keywords, and we won't cap the number of domains you search either.
What's the difference between keywords to search and keywords to track?
The first step on SpyFu is to enter a keyword into the search bar. The results you get back include ranking details, the ads on this keyword, and deep keyword metrics like volume, costs, and clicks. All of these searches lead to more data and features that help you ramp up your keyword research.
Weekly tracked keyword rankings are found in a SpyFu project inside our project manager. That's a place to store keywords for quick reference. If the domain you've saved in a project shows up in a Top 10 result for a keyword, we will report it there.
Why would I use projects?
Projects are a way of organizing your findings right on SpyFu. Our built-in project manager allows you to save keywords into a domain-specific "project." Having a few different projects is handy when you research keywords for multiple clients.
You can save keywords in groups and even add labels to them like "Summer 2026 project" or "competitor keywords." Saving the keywords gives you more frequent ranking updates for that domain, and it makes it easier to keep track of keyword ideas you've compiled.
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If you found this page before seeing our pricing page, you can find more details and plan comparisons there. Check it out at this link, and also look for the tool tips when you hover over titles on that page. They help to give more explanations about features that we offer.