Ad Budget

Definition of Ad Budget in SpyFu

Sidra Condron avatar
Written by Sidra Condron
Updated over a week ago

By our estimates, this range covers the domain’s spending on PPC terms during the last month. We take all of the domain’s paid keywords and use their ad position on those terms to get an idea of how much the domain spent overall. It estimates the budget spent only on Google AdWords, not display ads.... 

In the PPC Overview, the budget details are loaded in the chart each month so you can track how the budget changed over time.

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