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Find your biggest competitors
Find your biggest competitors

Your ad competitors can change all the time. Here's an easy way to find them.

Sidra Condron avatar
Written by Sidra Condron
Updated over a week ago

Since we collect PPC advertisers on millions of terms, it takes just one click to find the domains that compete with you on one keyword, or those that give you the biggest competition across most of your keyword list.

Details: start with the SpyFu main page

1.       Enter a competitor’s domain into the search bar on the main page.

2.       On the results page, scroll down the page to find the “Top Paid Competitors.” Click “view all competitors” to open the domain list in an interactive, in-browser grid. You can also view your top organic SEO competitors on the left.

3. View Results

How We Determine Competitors

When you search a domain, we look at the keywords they buy and find similar domains that are buying many of the same keywords.

For example, and both advertise on keywords centered around personalized photo prints and gifts.


We also make sure that these similar keywords are a big portion of their keyword list.

Let's say that the user searched Bombas, a sock company. If we looked for other domains that have hundreds of sock-related paid keywords, we'd top the list with Amazon and Walmart. Those businesses do advertise on socks, but when it comes to presenting competitors, the goal is to show you the most relevant online competitors.

Because of that portion-of-their-full-list rule, a user is more likely to see with competitors like and All 3 of those are primarily sock companies.

If these are not the competitors you would like to compare, you can choose your competitors in that same chart.

Choose Your Competitors

There are two options to update your competitors in the list.

  • Custom Add a competitor

  • Check the box next to a listed competitor

You control either of these on the PPC Competitor and SEO Competitors charts.

Chart with default competitors that allows users to check and uncheck domains in the list to add to the chart

The Custom Add option at the top lets you choose a domain that might not be listed. Use this when you want to directly compare yourself to a specific website in your space. Type the domain name and click add. We'll include results from any data we have on that domain.

Check the box next to any competitors in the list below the chart. That adds them to the chart with any history we have on them. You can also uncheck boxes next to the default competitors that we started with. That removes them from the chart.

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