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% of Ads Served: Definition
% of Ads Served: Definition

As seen in the Top Ads section

Sidra Condron avatar
Written by Sidra Condron
Updated over a week ago

This measures the percentage of the domain's ads that use this specific ad copy. It's a good indicator of their most dominant message.

By default Google serves ad copy with the highest click through rate. It’s likely that the ads we see most often have the highest click-through rate.

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