All Collections
Cost per Click (CPC): definition
Cost per Click (CPC): definition
Sidra Condron avatar
Written by Sidra Condron
Updated over a week ago

The average amount advertisers pay Google anytime someone clicks their own ad for this keyword. The default is “broad match”costs, but exact match and phrase match are available when you click through on the keyword....

How do we get it? By experimenting in the Google Traffic estimator, we find the cost per click that comes closest to our target Avg. Ad Position of 2.0.

When we include this stat alongside organic rankings, it is to be a comparison of how much this keyword would cost in AdWords.

Did this answer your question?