A strong domain (closer to 100) consistently ranks for top searches. It pulls in high amounts of quality traffic, and it carries high authority across many competitive keywords.
We rate domains to show how strong they are in a niche so that you can gauge how important a link from that site would be or how difficult it might be to compete with it.
Google does not reward site's because of their domain strength score. It is not a metric that needs to be raised for the sake of having a higher score. The score is a reflection of how well the domain performs in SEO-related qualities. The metric exists to help competitors know what kind of domains are ranking for a search so they know how hard it will be to compete.
Domains see an increase in strength when they:
Create high-quality content: Publishing valuable and informative content is crucial for attracting links from other websites.
Build links from reputable websites: Acquiring backlinks from reputable websites can significantly strengthen your domain authority.
Optimize for search engines: Enhancing your website's visibility on search engine result pages is essential for improving domain strength.
Promote through social media and other channels: Amplifying your website's reach through social media platforms and other channels can attract visitors and potentially earn valuable backlinks.