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Impression share: definition
Impression share: definition
Sidra Condron avatar
Written by Sidra Condron
Updated over a week ago

This tells you how often the ad ran for all the times it could have run.

For example, on a keyword with 1,000 searches in a month, a domain with 75% coverage had its ad show up on 750 of those searches.

This metric helps advertisers know when they are missing potential clicks since Google might not always run a domain’s ad even though they bid on a keyword.

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