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Cost/Monthly cost: definition
Cost/Monthly cost: definition

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Sidra Condron avatar
Written by Sidra Condron
Updated over a week ago

This is the projection of how much it costs to advertise on this keyword each month. Because costs vary with quality score, match types, competitors and other changing factors we aim for a general cost to help you get an idea of what it takes for an ad to run on this term.

We multiply the cost per click for this keyword by the number of expected clicks (at the number 2 spot) over the course of a month.

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