Glossary

Find answers to what things on SpyFu mean and how we calculate our stats

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114 articles in this collection
Written by Sidra Condron

Glossary: Google Ads Advisor

This page offers our best advice for a PPC campaign. Here, we explain what all of the terms on the page mean.
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Written by Sidra Condron
Updated over a week ago

Glossary: SERP Analysis

Here we cover the many elements of the SERP Analysis and what each ones means.
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Written by Sidra Condron
Updated over a week ago

Glossary: Bulk Upload

This feature lets you add keywords from an offline list, and you can get data for them in bulk. Here's what each term on the page means.
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Written by Sidra Condron
Updated over a week ago

Glossary: Ranking History (for a Keyword)

This feature shows the top domains that have ranked for a targeted keyword over time. Here is what all of the terms on the page mean.
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Written by Sidra Condron
Updated over a week ago

Glossary: Ranking History (of a Domain)

This charts a domain or page’s organic position changes over time. Here we describe what the terms on the page mean.
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Written by Sidra Condron
Updated over a week ago

Glossary: Ad History (for a Domain)

Ad History shows the history of a domain's ads over time. This is what the terms on the page mean.
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Written by Sidra Condron
Updated over a week ago

Glossary: Backlinks (for a Keyword)

This feature finds links that help you rank for a targeted keyword. We cover the definitions of terms on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: Backlinks (from a Domain)

This feature lists the strongest, indexed links that a specific domain gets. We cover the definitions of terms on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: Top Pages

The Top Pages section helps you learn which pages pull in the most organic traffic for your competitors. See what terms on the page mean.
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Written by Sidra Condron
Updated over a week ago

Glossary: Advertiser History (for a keyword)

Advertiser History shows the domains that have advertised on one specific keyword.
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Written by Sidra Condron
Updated over a week ago

Glossary: PPC Keywords

What does this mean? We cover the definitions of sections and headers on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: PPC Competitors

What does this mean? We cover the definitions of sections and headers on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: Kombat (SEO)

What does this mean? We cover the definitions of sections and headers on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: Related Keywords

What does this mean? We cover the definitions of sections and headers on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: Kombat (PPC)

What does this mean? We cover the definitions of sections and headers on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: SEO Keywords

What does this mean? We cover the definitions of sections and headers on the page.
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Written by Sidra Condron
Updated over a week ago

Glossary: SEO Competitors

What does this mean? We cover the definitions of sections and headers on the page.
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Written by Sidra Condron
Updated over a week ago

Ads: Definition

Found in the keyword filter
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Written by Sidra Condron
Updated over a week ago

Paid Clicks as a %

Found on the keyword overview and in keyword filters
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Written by Sidra Condron
Updated over a week ago

Mobile vs Desktop: definition

Found in the keyword overview, also "high mobile" and "low mobile" ratings
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Written by Sidra Condron
Updated over a week ago

Clicked Any Result: definition

Found on the keyword overview
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Written by Sidra Condron
Updated over a week ago

Estimated Clicks (Keyword): definition

Found on the sidebar in the Keyword Overview
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Written by Sidra Condron
Updated over a week ago

Monthly Volume: definition

Found on the Keyword Overview
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Written by Sidra Condron
Updated over a week ago

Keyword Difficulty: definition

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Written by Sidra Condron
Updated over a week ago

Ranked Keywords: definition

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Updated over a week ago

Rank Change (of a Group): definition

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Updated over a week ago

Rank (Change): definition

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Project: definition

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Updated over a week ago

Profitable Related Keywords: definition

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Updated over a week ago

Preset filters that change the first 10 items (Keyword Search): definition

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Written by Sidra Condron
Updated over a week ago

Preset filters that change the first 10 items (Domain Search): definition

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Written by Sidra Condron
Updated over a week ago

Paid vs. Organic Clicks per Day: definition

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Written by Sidra Condron
Updated over a week ago

Paid Keywords/PPC Keywords: definition

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Updated over a week ago

Page One keywords: definition

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Updated over a week ago

Page Monthly Organic Clicks: definition

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Updated over a week ago

Overlap: definition

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Outreach: definition

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Outbound links: definition

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Organic keywords: definition

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Updated over a week ago

Homepages: definition

Found in keyword tools and filters
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Updated over a week ago

Newly Ranked Keywords: definition

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Written by Sidra Condron
Updated over a week ago

Most searched (keyword group)

Found in the project manager's automatic keyword groups
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Updated over a week ago

Most valuable keywords: definition

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Updated over a week ago

Most Successful Advertisers and Their Best Ads: definition

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Written by Sidra Condron
Updated over a week ago

Multiple results icon : definition

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Written by Sidra Condron
Updated over a week ago

Most profitable keywords: definition

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Written by Sidra Condron
Updated over a week ago

Monthly Searches: definition

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Written by Sidra Condron
Updated over a week ago

Cost/Monthly cost: definition

Found in keyword tools and as a filter
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Written by Sidra Condron
Updated over a week ago

Monthly Clicks Worth $ for #1 Rank: definition

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Written by Sidra Condron
Updated over a week ago

Monthly Clicks – Organic Search Ranking Analysis: definition

The SERP Analysis is also found at the bottom of the keyword overview.
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Written by Sidra Condron
Updated over a week ago

Minimum Clicks per Month: definition

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Updated over a week ago

Maximum/Minimum Cost per Click (CPC): definition

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Updated over a week ago

Matching pages: definition

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Written by Sidra Condron
Updated over a week ago

Lead Filters: definition

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Written by Sidra Condron
Updated over a week ago

Last seen date (last_seen_date): definition

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Updated over a week ago

Labels: definition

Found inside the MySpyFu project manager
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Updated over a week ago

Kombat: definition

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Updated over a week ago

Keywords that just made the first page: definition

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Updated over a week ago

Keywords that just fell off the first page: definition

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Updated over a week ago

Keyword Universe: definition

Found in the MySpyFu project manager
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Updated over a week ago

Keyword Rank Losses

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Updated over a week ago

Keyword Rank Gains: definition

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Updated over a week ago

Keyword in Title or URL: definition

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Updated over a week ago

Inbound links that point to a domain: definition

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Updated over a week ago

Inbound Links: definition

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Updated over a week ago

Impression share: definition

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Updated over a week ago

History of Rankings/Google Ads History: definition

Found on the results page of a domain search
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Written by Sidra Condron
Updated over a week ago

Highest ROI (Keyword Group): definition

Found in the project manager's automatic keyword groups
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Written by Sidra Condron
Updated over a week ago

Hidden Domains: definition

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Written by Sidra Condron
Updated over a week ago

Groups: definition

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Updated over a week ago

Gov and edu domains: definition

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Written by Sidra Condron
Updated over a week ago

Google Algorithm Updates: definition

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Written by Sidra Condron
Updated over a week ago

Filter: Show keywords that match (definition)

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Written by Sidra Condron
Updated over a week ago

Filter backlinks by keyword: definition

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Written by Sidra Condron
Updated over a week ago

Extraction time: definition

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Written by Sidra Condron
Updated over a week ago

Estimated Monthly SEO Clicks (Domain Rollup): definition

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Written by Sidra Condron
Updated over a week ago

Estimated Monthly SEO Click Value (Individual Keywords): definition

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Written by Sidra Condron
Updated over a week ago

Estimated Monthly SEO Click Value (Domain Rollup): definition

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Written by Sidra Condron
Updated over a week ago

Estimated Monthly PPC Clicks (Domain Rollup): definition

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Written by Sidra Condron
Updated over a week ago

Estimated Mo. Clicks (Organic Search Ranking Analysis): definition

Found in the Keyword Overview or SERP Analysis on a keyword search
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Written by Sidra Condron
Updated over a week ago

Estimated Clicks/Month (domain search): definition

Found in "SEO Keywords" in a domain search
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Written by Sidra Condron
Updated over a week ago

Easy Wins (keyword group): definition

Found in the project manager's automatic keyword groups
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Written by Sidra Condron
Updated over a week ago

Domain Strength: definition

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Written by Sidra Condron
Updated over a week ago

Domain Monthly Organic Clicks: definition

See also: Estimated Monthly SEO Clicks (Domain Rollup)
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Written by Sidra Condron
Updated over a week ago

Domain diversity: definition

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Written by Sidra Condron
Updated over a week ago

Domain: definition

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Written by Sidra Condron
Updated over a week ago

Daily Searches : definition

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Written by Sidra Condron
Updated over a week ago

Impression share (Coverage): definition

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Written by Sidra Condron
Updated over a week ago

Cost per Day: definition

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Written by Sidra Condron
Updated over a week ago

Cost per Click (CPC): definition

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Written by Sidra Condron
Updated over a week ago

Competitors: definition

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Written by Sidra Condron
Updated over a week ago

Common Keywords: definition

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Written by Sidra Condron
Updated over a week ago

Clone Chart: definition

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Written by Sidra Condron
Updated over a week ago

Clicks per Day: definition

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Written by Sidra Condron
Updated over a week ago

Click-Through Rate (CTR): definition

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Written by Sidra Condron
Updated over a week ago

Cached Page/SERP screenshot: definition

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Written by Sidra Condron
Updated over a week ago

Biggest Traffic Opportunities: definition

Found in the project manager's automatic keyword groups
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Written by Sidra Condron
Updated over a week ago

Backlink types: definition

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Written by Sidra Condron
Updated over a week ago

Backlink Kombat: definition

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Written by Sidra Condron
Updated over a week ago

Avg. Ad Position: definition

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Written by Sidra Condron
Updated over a week ago

Almost There keywords: definition

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Written by Sidra Condron
Updated over a week ago

Advertisers: definition

Found in Keyword Overview
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Written by Sidra Condron
Updated over a week ago

Additional Keywords: definition

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Updated over a week ago

Additional domains: definition

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Updated over a week ago

Ad Timeline (Exports only): definition

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Updated over a week ago

Ad Timeline: definition

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Updated over a week ago

Ad Pos (mini chart): meaning and definition

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Updated over a week ago

Ad Position: definition

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Written by Sidra Condron
Updated over a week ago

Ad Icon: meaning and definition

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Written by Sidra Condron
Updated over a week ago

Ad History: definition

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Written by Sidra Condron
Updated over a week ago

Ad Change Over Time: definition

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Written by Sidra Condron
Updated over a week ago

Ad Budget

Definition of Ad Budget in SpyFu
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Written by Sidra Condron
Updated over a week ago

% of Ads Served: Definition

As seen in the Top Ads section
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Written by Sidra Condron
Updated over a week ago

% in top of page: definition

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Written by Sidra Condron
Updated over a week ago