Glossary

Glossary: Google Ads Advisor

This page offers our best advice for a PPC campaign. Here, we explain what all of the terms on the page mean.

Written by Sidra Condron
Updated over a week ago

Glossary: SERP Analysis

Here we cover the many elements of the SERP Analysis and what each ones means.

Written by Sidra Condron
Updated over a week ago

Glossary: Bulk Upload

This feature lets you add keywords from an offline list, and you can get data for them in bulk. Here's what each term on the page means.

Written by Sidra Condron
Updated over a week ago

Glossary: Ranking History (for a Keyword)

This feature shows the top domains that have ranked for a targeted keyword over time. Here is what all of the terms on the page mean.

Written by Sidra Condron
Updated over a week ago

Glossary: Ranking History (of a Domain)

This charts a domain or page’s organic position changes over time. Here we describe what the terms on the page mean.

Written by Sidra Condron
Updated over a week ago

Glossary: Ad History (for a Domain)

Ad History shows the history of a domain's ads over time. This is what the terms on the page mean.

Written by Sidra Condron
Updated over a week ago

Glossary: Backlinks (for a Keyword)

This feature finds links that help you rank for a targeted keyword. We cover the definitions of terms on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: Backlinks (from a Domain)

This feature lists the strongest, indexed links that a specific domain gets. We cover the definitions of terms on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: Top Pages

The Top Pages section helps you learn which pages pull in the most organic traffic for your competitors. See what terms on the page mean.

Written by Sidra Condron
Updated over a week ago

Glossary: Advertiser History (for a keyword)

Advertiser History shows the domains that have advertised on one specific keyword.

Written by Sidra Condron
Updated over a week ago

Glossary: PPC Keywords

What does this mean? We cover the definitions of sections and headers on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: PPC Competitors

What does this mean? We cover the definitions of sections and headers on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: Kombat (SEO)

What does this mean? We cover the definitions of sections and headers on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: Related Keywords

What does this mean? We cover the definitions of sections and headers on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: Kombat (PPC)

What does this mean? We cover the definitions of sections and headers on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: SEO Keywords

What does this mean? We cover the definitions of sections and headers on the page.

Written by Sidra Condron
Updated over a week ago

Glossary: SEO Competitors

What does this mean? We cover the definitions of sections and headers on the page.

Written by Sidra Condron
Updated over a week ago

Ads: Definition

Found in the keyword filter

Written by Sidra Condron
Updated over a week ago

Paid Clicks as a %

Found on the keyword overview and in keyword filters

Written by Sidra Condron
Updated over a week ago

Mobile vs Desktop: definition

Found in the keyword overview, also "high mobile" and "low mobile" ratings

Written by Sidra Condron
Updated over a week ago

Clicked Any Result: definition

Found on the keyword overview

Written by Sidra Condron
Updated over a week ago

Estimated Clicks (Keyword): definition

Found on the sidebar in the Keyword Overview

Written by Sidra Condron
Updated over a week ago

Monthly Volume: definition

Found on the Keyword Overview

Written by Sidra Condron
Updated over a week ago

Keyword Difficulty: definition

Written by Sidra Condron
Updated over a week ago

Ranked Keywords: definition

Written by Sidra Condron
Updated over a week ago

Rank Change (of a Group): definition

Written by Sidra Condron
Updated over a week ago

Rank (Change): definition

Written by Sidra Condron
Updated over a week ago

Project: definition

Written by Sidra Condron
Updated over a week ago

Profitable Related Keywords: definition

Written by Sidra Condron
Updated over a week ago

Preset filters that change the first 10 items (Keyword Search): definition

Written by Sidra Condron
Updated over a week ago

Preset filters that change the first 10 items (Domain Search): definition

Written by Sidra Condron
Updated over a week ago

Paid vs. Organic Clicks per Day: definition

Written by Sidra Condron
Updated over a week ago

Paid Keywords/PPC Keywords: definition

Written by Sidra Condron
Updated over a week ago

Page One keywords: definition

Written by Sidra Condron
Updated over a week ago

Page Monthly Organic Clicks: definition

Written by Sidra Condron
Updated over a week ago

Overlap: definition

Written by Sidra Condron
Updated over a week ago

Outreach: definition

Written by Sidra Condron
Updated over a week ago

Outbound links: definition

Written by Sidra Condron
Updated over a week ago

Organic keywords: definition

Written by Sidra Condron
Updated over a week ago

Homepages: definition

Found in keyword tools and filters

Written by Sidra Condron
Updated over a week ago

Newly Ranked Keywords: definition

Written by Sidra Condron
Updated over a week ago

Most searched (keyword group)

Found in the project manager's automatic keyword groups

Written by Sidra Condron
Updated over a week ago

Most valuable keywords: definition

Written by Sidra Condron
Updated over a week ago

Most Successful Advertisers and Their Best Ads: definition

Written by Sidra Condron
Updated over a week ago

Multiple results icon : definition

Written by Sidra Condron
Updated over a week ago

Most profitable keywords: definition

Written by Sidra Condron
Updated over a week ago

Monthly Searches: definition

Written by Sidra Condron
Updated over a week ago

Cost/Monthly cost: definition

Found in keyword tools and as a filter

Written by Sidra Condron
Updated over a week ago

Monthly Clicks Worth $ for #1 Rank: definition

Written by Sidra Condron
Updated over a week ago

Monthly Clicks – Organic Search Ranking Analysis: definition

The SERP Analysis is also found at the bottom of the keyword overview.

Written by Sidra Condron
Updated over a week ago

Minimum Clicks per Month: definition

Written by Sidra Condron
Updated over a week ago

Maximum/Minimum Cost per Click (CPC): definition

Written by Sidra Condron
Updated over a week ago

Matching pages: definition

Written by Sidra Condron
Updated over a week ago

Lead Filters: definition

Written by Sidra Condron
Updated over a week ago

Last seen date (last_seen_date): definition

Written by Sidra Condron
Updated over a week ago

Labels: definition

Found inside the MySpyFu project manager

Written by Sidra Condron
Updated over a week ago

Kombat: definition

Written by Sidra Condron
Updated over a week ago

Keywords that just made the first page: definition

Written by Sidra Condron
Updated over a week ago

Keywords that just fell off the first page: definition

Written by Sidra Condron
Updated over a week ago

Keyword Universe: definition

Found in the MySpyFu project manager

Written by Sidra Condron
Updated over a week ago

Keyword Rank Losses

Written by Sidra Condron
Updated over a week ago

Keyword Rank Gains: definition

Written by Sidra Condron
Updated over a week ago

Keyword in Title or URL: definition

Written by Sidra Condron
Updated over a week ago

Inbound links that point to a domain: definition

Written by Sidra Condron
Updated over a week ago

Inbound Links: definition

Written by Sidra Condron
Updated over a week ago

Impression share: definition

Written by Sidra Condron
Updated over a week ago

History of Rankings/Google Ads History: definition

Found on the results page of a domain search

Written by Sidra Condron
Updated over a week ago

Highest ROI (Keyword Group): definition

Found in the project manager's automatic keyword groups

Written by Sidra Condron
Updated over a week ago

Hidden Domains: definition

Written by Sidra Condron
Updated over a week ago

Groups: definition

Written by Sidra Condron
Updated over a week ago

Gov and edu domains: definition

Written by Sidra Condron
Updated over a week ago

Google Algorithm Updates: definition

Written by Sidra Condron
Updated over a week ago

Filter: Show keywords that match (definition)

Written by Sidra Condron
Updated over a week ago

Filter backlinks by keyword: definition

Written by Sidra Condron
Updated over a week ago

Extraction time: definition

Written by Sidra Condron
Updated over a week ago

Estimated Monthly SEO Clicks (Domain Rollup): definition

Written by Sidra Condron
Updated over a week ago

Estimated Monthly SEO Click Value (Individual Keywords): definition

Written by Sidra Condron
Updated over a week ago

Estimated Monthly SEO Click Value (Domain Rollup): definition

Written by Sidra Condron
Updated over a week ago

Estimated Monthly PPC Clicks (Domain Rollup): definition

Written by Sidra Condron
Updated over a week ago

Estimated Mo. Clicks (Organic Search Ranking Analysis): definition

Found in the Keyword Overview or SERP Analysis on a keyword search

Written by Sidra Condron
Updated over a week ago

Estimated Clicks/Month (domain search): definition

Found in "SEO Keywords" in a domain search

Written by Sidra Condron
Updated over a week ago

Easy Wins (keyword group): definition

Found in the project manager's automatic keyword groups

Written by Sidra Condron
Updated over a week ago

Domain Strength: definition

Written by Sidra Condron
Updated over a week ago

Domain Monthly Organic Clicks: definition

See also: Estimated Monthly SEO Clicks (Domain Rollup)

Written by Sidra Condron
Updated over a week ago

Domain diversity: definition

Written by Sidra Condron
Updated over a week ago

Domain: definition

Written by Sidra Condron
Updated over a week ago

Daily Searches : definition

Written by Sidra Condron
Updated over a week ago

Impression share (Coverage): definition

Written by Sidra Condron
Updated over a week ago

Cost per Day: definition

Written by Sidra Condron
Updated over a week ago

Cost per Click (CPC): definition

Written by Sidra Condron
Updated over a week ago

Competitors: definition

Written by Sidra Condron
Updated over a week ago

Common Keywords: definition

Written by Sidra Condron
Updated over a week ago

Clone Chart: definition

Written by Sidra Condron
Updated over a week ago

Clicks per Day: definition

Written by Sidra Condron
Updated over a week ago

Click-Through Rate (CTR): definition

Written by Sidra Condron
Updated over a week ago

Cached Page/SERP screenshot: definition

Written by Sidra Condron
Updated over a week ago

Biggest Traffic Opportunities: definition

Found in the project manager's automatic keyword groups

Written by Sidra Condron
Updated over a week ago

Backlink types: definition

Written by Sidra Condron
Updated over a week ago

Backlink Kombat: definition

Written by Sidra Condron
Updated over a week ago

Avg. Ad Position: definition

Written by Sidra Condron
Updated over a week ago

Almost There keywords: definition

Written by Sidra Condron
Updated over a week ago

Advertisers: definition

Found in Keyword Overview

Written by Sidra Condron
Updated over a week ago

Additional Keywords: definition

Written by Sidra Condron
Updated over a week ago

Additional domains: definition

Written by Sidra Condron
Updated over a week ago

Ad Timeline (Exports only): definition

Written by Sidra Condron
Updated over a week ago

Ad Timeline: definition

Written by Sidra Condron
Updated over a week ago

Ad Pos (mini chart): meaning and definition

Written by Sidra Condron
Updated over a week ago

Ad Position: definition

Written by Sidra Condron
Updated over a week ago

Ad Icon: meaning and definition

Written by Sidra Condron
Updated over a week ago

Ad History: definition

Written by Sidra Condron
Updated over a week ago

Ad Change Over Time: definition

Written by Sidra Condron
Updated over a week ago

Ad Budget

Definition of Ad Budget in SpyFu

Written by Sidra Condron
Updated over a week ago

% of Ads Served: Definition

As seen in the Top Ads section

Written by Sidra Condron
Updated over a week ago

% in top of page: definition

Written by Sidra Condron
Updated over a week ago