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Glossary
Find answers to what things on SpyFu mean and how we calculate our stats
113 articles in this collection
Written by
Sidra Condron
Glossary: Ranking History (of a Domain)
This feature charts a domain's organic position changes over time. Here, we describe what the terms on the page mean.
Written by
Sidra Condron
Updated over a week ago
Glossary: Google Ads Advisor
This page offers our best advice for a PPC campaign. Here, we explain what all of the terms on the page mean.
Written by
Sidra Condron
Updated over a week ago
Glossary: SERP Analysis
Here we cover the many elements of the SERP Analysis and what each ones means.
Written by
Sidra Condron
Updated over a week ago
Glossary: Bulk Upload
This feature lets you add keywords from an offline list, and you can get data for them in bulk. Here's what each term on the page means.
Written by
Sidra Condron
Updated over a week ago
Glossary: Ranking History (for a Keyword)
This feature shows the top domains that have ranked for a targeted keyword over time. Here is what all of the terms on the page mean.
Written by
Sidra Condron
Updated over a week ago
Glossary: Ad History (for a Domain)
Ad History shows the history of a domain's ads over time. This is what the terms on the page mean.
Written by
Sidra Condron
Updated over a week ago
Glossary: Backlinks (for a Keyword)
This feature finds links that help you rank for a targeted keyword. We cover the definitions of terms on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: Backlinks (from a Domain)
This feature lists the strongest, indexed links that a specific domain gets. We cover the definitions of terms on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: Top Pages
The Top Pages section helps you learn which pages pull in the most organic traffic for your competitors. See what terms on the page mean.
Written by
Sidra Condron
Updated over a week ago
Glossary: Advertiser History (for a keyword)
Advertiser History shows the domains that have advertised on one specific keyword.
Written by
Sidra Condron
Updated over a week ago
Glossary: PPC Keywords
What does this mean? We cover the definitions of sections and headers on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: PPC Competitors
What does this mean? We cover the definitions of sections and headers on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: Kombat (SEO)
What does this mean? We cover the definitions of sections and headers on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: Related Keywords
What does this mean? We cover the definitions of sections and headers on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: Kombat (PPC)
What does this mean? We cover the definitions of sections and headers on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: SEO Keywords
What does this mean? We cover the definitions of sections and headers on the page.
Written by
Sidra Condron
Updated over a week ago
Glossary: SEO Competitors
What does this mean? We cover the definitions of sections and headers on the page.
Written by
Sidra Condron
Updated over a week ago
Ads: Definition
Found in the keyword filter
Written by
Sidra Condron
Updated over a week ago
Paid Clicks as a %
Found on the keyword overview and in keyword filters
Written by
Sidra Condron
Updated over a week ago
Mobile vs Desktop: definition
Found in the keyword overview, also "high mobile" and "low mobile" ratings
Written by
Sidra Condron
Updated over a week ago
Clicked Any Result: definition
Found on the keyword overview
Written by
Sidra Condron
Updated over a week ago
Estimated Clicks (Keyword): definition
Found on the sidebar in the Keyword Overview
Written by
Sidra Condron
Updated over a week ago
Monthly Volume: definition
Found on the Keyword Overview
Written by
Sidra Condron
Updated over a week ago
Keyword Difficulty: definition
Written by
Sidra Condron
Updated over a week ago
Ranked Keywords: definition
Written by
Sidra Condron
Updated over a week ago
Rank Change (of a Group): definition
Written by
Sidra Condron
Updated over a week ago
Rank (Change): definition
Written by
Sidra Condron
Updated over a week ago
Project: definition
Written by
Sidra Condron
Updated over a week ago
Profitable Related Keywords: definition
Written by
Sidra Condron
Updated over a week ago
Preset filters that change the first 10 items (Keyword Search): definition
Written by
Sidra Condron
Updated over a week ago
Preset filters that change the first 10 items (Domain Search): definition
Written by
Sidra Condron
Updated over a week ago
Paid vs. Organic Clicks per Day: definition
Written by
Sidra Condron
Updated over a week ago
Paid Keywords/PPC Keywords: definition
Written by
Sidra Condron
Updated over a week ago
Page One keywords: definition
Written by
Sidra Condron
Updated over a week ago
Page Monthly Organic Clicks: definition
Written by
Sidra Condron
Updated over a week ago
Overlap: definition
Written by
Sidra Condron
Updated over a week ago
Outreach: definition
Written by
Sidra Condron
Updated over a week ago
Outbound links: definition
Written by
Sidra Condron
Updated over a week ago
Organic keywords: definition
Written by
Sidra Condron
Updated over a week ago
Homepages: definition
Found in keyword tools and filters
Written by
Sidra Condron
Updated over a week ago
Newly Ranked Keywords: definition
Written by
Sidra Condron
Updated over a week ago
Most searched (keyword group)
Found in the project manager's automatic keyword groups
Written by
Sidra Condron
Updated over a week ago
Most valuable keywords: definition
Written by
Sidra Condron
Updated over a week ago
Most Successful Advertisers and Their Best Ads: definition
Written by
Sidra Condron
Updated over a week ago
Multiple results icon : definition
Written by
Sidra Condron
Updated over a week ago
Most profitable keywords: definition
Written by
Sidra Condron
Updated over a week ago
Monthly Searches: definition
Written by
Sidra Condron
Updated over a week ago
Cost/Monthly cost: definition
Found in keyword tools and as a filter
Written by
Sidra Condron
Updated over a week ago
Monthly Clicks Worth $ for #1 Rank: definition
Written by
Sidra Condron
Updated over a week ago
Monthly Clicks – Organic Search Ranking Analysis: definition
The SERP Analysis is also found at the bottom of the keyword overview.
Written by
Sidra Condron
Updated over a week ago
Minimum Clicks per Month: definition
Written by
Sidra Condron
Updated over a week ago
Maximum/Minimum Cost per Click (CPC): definition
Written by
Sidra Condron
Updated over a week ago
Matching pages: definition
Written by
Sidra Condron
Updated over a week ago
Lead Filters: definition
Written by
Sidra Condron
Updated over a week ago
Last seen date (last_seen_date): definition
Written by
Sidra Condron
Updated over a week ago
Labels: definition
Found inside the MySpyFu project manager
Written by
Sidra Condron
Updated over a week ago
Kombat: definition
Written by
Sidra Condron
Updated over a week ago
Keywords that just made the first page: definition
Written by
Sidra Condron
Updated over a week ago
Keywords that just fell off the first page: definition
Written by
Sidra Condron
Updated over a week ago
Keyword Universe: definition
Found in the MySpyFu project manager
Written by
Sidra Condron
Updated over a week ago
Keyword Rank Losses
Written by
Sidra Condron
Updated over a week ago
Keyword Rank Gains: definition
Written by
Sidra Condron
Updated over a week ago
Keyword in Title or URL: definition
Written by
Sidra Condron
Updated over a week ago
Inbound links that point to a domain: definition
Written by
Sidra Condron
Updated over a week ago
Inbound Links: definition
Written by
Sidra Condron
Updated over a week ago
Impression share: definition
Written by
Sidra Condron
Updated over a week ago
History of Rankings/Google Ads History: definition
Found on the results page of a domain search
Written by
Sidra Condron
Updated over a week ago
Highest ROI (Keyword Group): definition
Found in the project manager's automatic keyword groups
Written by
Sidra Condron
Updated over a week ago
Hidden Domains: definition
Written by
Sidra Condron
Updated over a week ago
Groups: definition
Written by
Sidra Condron
Updated over a week ago
Gov and edu domains: definition
Written by
Sidra Condron
Updated over a week ago
Google Algorithm Updates: definition
Written by
Sidra Condron
Updated over a week ago
Filter: Show keywords that match (definition)
Written by
Sidra Condron
Updated over a week ago
Filter backlinks by keyword: definition
Written by
Sidra Condron
Updated over a week ago
Extraction time: definition
Written by
Sidra Condron
Updated over a week ago
Estimated Monthly SEO Clicks (Domain Rollup): definition
Written by
Sidra Condron
Updated over a week ago
Estimated Monthly SEO Click Value (Individual Keywords): definition
Written by
Sidra Condron
Updated over a week ago
Estimated Monthly SEO Click Value (Domain Rollup): definition
Written by
Sidra Condron
Updated over a week ago
Estimated Monthly PPC Clicks (Domain Rollup): definition
Written by
Sidra Condron
Updated over a week ago
Estimated Mo. Clicks (Organic Search Ranking Analysis): definition
Found in the Keyword Overview or SERP Analysis on a keyword search
Written by
Sidra Condron
Updated over a week ago
Estimated Clicks/Month (domain search): definition
Found in "SEO Keywords" in a domain search
Written by
Sidra Condron
Updated over a week ago
Easy Wins (keyword group): definition
Found in the project manager's automatic keyword groups
Written by
Sidra Condron
Updated over a week ago
Domain Strength: definition
Written by
Sidra Condron
Updated over a week ago
Domain Monthly Organic Clicks: definition
See also: Estimated Monthly SEO Clicks (Domain Rollup)
Written by
Sidra Condron
Updated over a week ago
Domain diversity: definition
Written by
Sidra Condron
Updated over a week ago
Domain: definition
Written by
Sidra Condron
Updated over a week ago
Daily Searches : definition
Written by
Sidra Condron
Updated over a week ago
Impression share (Coverage): definition
Written by
Sidra Condron
Updated over a week ago
Cost per Day: definition
Written by
Sidra Condron
Updated over a week ago
Cost per Click (CPC): definition
Written by
Sidra Condron
Updated over a week ago
Competitors: definition
Written by
Sidra Condron
Updated over a week ago
Common Keywords: definition
Written by
Sidra Condron
Updated over a week ago
Clone Chart: definition
Written by
Sidra Condron
Updated over a week ago
Clicks per Day: definition
Written by
Sidra Condron
Updated over a week ago
Cached Page/SERP screenshot: definition
Written by
Sidra Condron
Updated over a week ago
Biggest Traffic Opportunities: definition
Found in the project manager's automatic keyword groups
Written by
Sidra Condron
Updated over a week ago
Backlink types: definition
Written by
Sidra Condron
Updated over a week ago
Backlink Kombat: definition
Written by
Sidra Condron
Updated over a week ago
Avg. Ad Position: definition
Written by
Sidra Condron
Updated over a week ago
Almost There keywords: definition
Written by
Sidra Condron
Updated over a week ago
Advertisers: definition
Found in Keyword Overview
Written by
Sidra Condron
Updated over a week ago
Additional Keywords: definition
Written by
Sidra Condron
Updated over a week ago
Additional domains: definition
Written by
Sidra Condron
Updated over a week ago
Ad Timeline (Exports only): definition
Written by
Sidra Condron
Updated over a week ago
Ad Timeline: definition
Written by
Sidra Condron
Updated over a week ago
Ad Pos (mini chart): meaning and definition
Written by
Sidra Condron
Updated over a week ago
Ad Position: definition
Written by
Sidra Condron
Updated over a week ago
Ad Icon: meaning and definition
Written by
Sidra Condron
Updated over a week ago
Ad History: definition
Written by
Sidra Condron
Updated over a week ago
Ad Change Over Time: definition
Written by
Sidra Condron
Updated over a week ago
Ad Budget
Definition of Ad Budget in SpyFu
Written by
Sidra Condron
Updated over a week ago
% of Ads Served: Definition
As seen in the Top Ads section
Written by
Sidra Condron
Updated over a week ago
% in top of page: definition
Written by
Sidra Condron
Updated over a week ago