SpyFu

This feature charts a domain's organic position changes over time. Here, we describe what the terms on the page mean.

Glossary: Ranking History (of a Domain)

This page offers our best advice for a PPC campaign. Here, we explain what all of the terms on the page mean.

Glossary: Google Ads Advisor

Here we cover the many elements of the SERP Analysis and what each ones means.

Glossary: SERP Analysis

This feature lets you add keywords from an offline list, and you can get data for them in bulk. Here's what each term on the page means.

Glossary: Bulk Upload

This feature shows the top domains that have ranked for a targeted keyword over time. Here is what all of the terms on the page mean.

Glossary: Ranking History (for a Keyword)

Ad History shows the history of a domain's ads over time. This is what the terms on the page mean.

Glossary: Ad History (for a Domain)

This feature finds links that help you rank for a targeted keyword. We cover the definitions of terms on the page.

Glossary: Backlinks (for a Keyword)

This feature lists the strongest, indexed links that a specific domain gets. We cover the definitions of terms on the page.

Glossary: Backlinks (from a Domain)

The Top Pages section helps you learn which pages pull in the most organic traffic for your competitors. See what terms on the page mean.

Glossary: Top Pages

Advertiser History shows the domains that have advertised on one specific keyword.

Glossary: Advertiser History (for a keyword)

What does this mean? We cover the definitions of sections and headers on the page.

Glossary: PPC Keywords

Glossary: PPC Competitors

Glossary: Kombat (SEO)

Glossary: Related Keywords

Glossary: Kombat (PPC)

Glossary: SEO Keywords

Glossary: SEO Competitors

Ads: Definition

Found on the keyword overview and in keyword filters

Paid Clicks as a %

Found in the keyword overview, also "high mobile" and "low mobile" ratings

Mobile vs Desktop: definition

Clicked Any Result: definition

Found on the sidebar in the Keyword Overview

Estimated Clicks (Keyword): definition

Monthly Volume: definition

Keyword Difficulty: definition

Ranked Keywords: definition

Rank Change (of a Group): definition

Rank (Change): definition

Project: definition

Profitable Related Keywords: definition

Preset filters that change the first 10 items (Keyword Search): definition

Preset filters that change the first 10 items (Domain Search): definition

Paid vs. Organic Clicks per Day: definition

Paid Keywords/PPC Keywords: definition

Page One keywords: definition

Page Monthly Organic Clicks: definition

Overlap: definition

Outreach: definition

Outbound links: definition

Organic keywords: definition

Homepages: definition

Newly Ranked Keywords: definition

Found in the project manager's automatic keyword groups

Most searched (keyword group)

Most valuable keywords: definition

Most Successful Advertisers and Their Best Ads: definition

Multiple results icon : definition

Most profitable keywords: definition

Monthly Searches: definition

Cost/Monthly cost: definition

Monthly Clicks Worth $ for #1 Rank: definition

The SERP Analysis is also found at the bottom of the keyword overview.

Monthly Clicks – Organic Search Ranking Analysis: definition

Minimum Clicks per Month: definition

Maximum/Minimum Cost per Click (CPC): definition

Matching pages: definition

Lead Filters: definition

Last seen date (last_seen_date): definition

Labels: definition

Kombat: definition

Keywords that just made the first page: definition

Keywords that just fell off the first page: definition

Keyword Universe: definition

Keyword Rank Losses

Keyword Rank Gains: definition

Keyword in Title or URL: definition

Inbound links that point to a domain: definition

Inbound Links: definition

Impression share: definition

Found on the results page of a domain search

History of Rankings/Google Ads History: definition

Highest ROI (Keyword Group): definition

Hidden Domains: definition

Groups: definition

Gov and edu domains: definition

Google Algorithm Updates: definition

Filter: Show keywords that match (definition)

Filter backlinks by keyword: definition

Extraction time: definition

Estimated Monthly SEO Clicks (Domain Rollup): definition

Estimated Monthly SEO Click Value (Individual Keywords): definition

Estimated Monthly SEO Click Value (Domain Rollup): definition

Estimated Monthly PPC Clicks (Domain Rollup): definition

Found in the Keyword Overview or SERP Analysis on a keyword search

Estimated Mo. Clicks (Organic Search Ranking Analysis): definition

Found in "SEO Keywords" in a domain search

Estimated Clicks/Month (domain search): definition

Easy Wins (keyword group): definition

Domain Strength: definition

See also: Estimated Monthly SEO Clicks (Domain Rollup)

Domain Monthly Organic Clicks: definition

Domain diversity: definition

Domain: definition

Daily Searches : definition

Impression share (Coverage): definition

Cost per Day: definition

Cost per Click (CPC): definition

Competitors: definition

Common Keywords: definition

Clone Chart: definition

Clicks per Day: definition

Cached Page/SERP screenshot: definition

Biggest Traffic Opportunities: definition

Backlink types: definition

Backlink Kombat: definition

Avg. Ad Position: definition

Almost There keywords: definition

Sidra Condron

Find answers to what things on SpyFu mean and how we calculate our stats

Glossary

Find answers and get help from Intercom Support and Community Experts

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